BOULDER, Colo. – After a decade of connecting college parents to print and online guides covering the entire college experience, UniversityParent has launched a new, expanded website covering every public and private nonprofit university and college in the United States.
“We’re taking everything we’ve learned over the last 10 years and making it a national model,” says Sarah Schupp, founder and CEO of Boulder-based UniversityParent, which publishes print and online guides in partnership with nearly 200 universities and colleges in 46 states.
“With our new site, we’re serving 32 million parents at 2,277 colleges and universities across the United States,” Schupp adds.
UniversityParent has been researching and building content on the site, which launched March 1, at www.universityparent.com, for almost a year.
UniversityParent’s website now includes:
- Key data on 2,277 universities and colleges and the communities where they are located.
- More than 100,000 pages of updated content, including key contacts to areas such as admissions, financial aid and scholarships.
- FAQs and campus maps for every university.
- A new hotel search tool, which in partnership with Priceline, sorts hotels by their proximity to each campus.
- Information for high school students and their parents preparing for college.
- Local community advertisers to help parents find hotels, restaurants, retailers, college bookstores, apartments, health care and more.
- Weekly e-news tips with information for parents and a link to subscribe.
At the start of 2014, University Parent contracted with a national sales company, D2MSS, based in East Rochester, N.Y. The move, Schupp says, allows her Boulder staff, which includes several parents of college students, to focus on content creation and magazine print and web production.
“Our new site gives us a much larger inventory for online ad placements,” Schupp says. “With this expansion, we expect to reach out to many more national advertisers.”
Schupp, a 2004 graduate of the University of Colorado Leeds School of Business Entrepreneurship in Boulder, founded UniversityParent while she was still at CU and was looking for a way to give her parents information on the best places to eat, shop and stay around CU.
“Our new site builds on our original mission of helping parents,” Schupp says. “We’ll continue to work with all of our university partners on print and online guides, but we now deliver a much larger source of college information.”
UniversityParent’s site reached over one million unique visitors in 2013, and with so much new content, Schupp’s goal is to build web traffic to one million visitors a month.
Despite UniversityParent’s online growth, Schupp doesn’t predict an end to her company’s print products. “People like to consume information in different ways. Print is still important to content distribution and to online customer acquisition,” she says.
UniversityParent’s print guides, with a combined total circulation of 500,000, bring parents and other readers to UniversityParent’s web site, Schupp explains. Print products also generate signups for regular e-newsletters and new free e-books written specifically for parents of university students.
UniversityParent, Schupp says, continues to add and update online content for parents, from “The 14 Habits of Top College Students” to “Should Your Student Work Part-Time During College?” The site also offers numerous deals and discounts in university communities and lists important dates and events for parents.